"Designs with soul"
During a first visit to suppliers in Bangladesh in 2018, I only became aware
that whole countries are exploited for cheap fast fashion. The waters were discolored because some factories discharge their unfiltered wastewater into the rivers.
The air had an acrid chemical smell.
From that point on I made the decision that in the fashion industry
something needs to change.
I want to be sustainable in every step and implement mindful design.
In addition to the use of second-hand materials supplemented with sustainable materials, the entire collection is produced locally and waste-free in our own studio and in a production facility in Hamburg. While the conventional fashion industry produces around 20% material losses when cutting the garments, I reduce this waste to a maximum of three percent.
The impression is classic, minimalist and timeless, the pieces can be
combine well. Therefore, the garments can be worn for a long time.
The aesthetics and the silhouettes are still in the foreground.
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Here learn more about zero waste.
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FEDORA MEDNARD has been featured in VOGUE, InStyle and Petra.
Fair and sustainable
The brand FEDORA MEDNARD is committed to fair and sustainable practices. We prioritize the use of natural materials in all of our garments and ensure that all of our components are either organically grown or made from deadstock fabrics. We carefully examine every step of our supply chain to ensure it meets high social and environmental standards.
We believe that fashion and sustainability are not mutually exclusive. You can wear a cool and fashionable outfit while being aware of the environmental impact.
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Here you will learn more about deadstock fabrics.
We produce locally in Hamburg
We design every piece in our collection in our studio in Hamburg. The production is also located in Hamburg.
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Here learn more about our production partner.
